Sedona SEO Company Shares Tips on Developing a Strong Digital Marketing Strategy
If you long for your business to expand its reach and grow its revenues, you need to have a smart digital marketing strategy in place. Apart from creating a bigger world or opportunities for your enterprise, cyberspace strategies can also enhance your brand image. You can expect this to boost the competitiveness of your enterprise and secure its longevity in the industry.
To assist you in harnessing these crucial benefits, Our Sedona SEO company has some tips that can help you develop a strong digital marketing strategy.
1. Make sure your website has a responsive design.
A responsive design will make sure your website displays properly in all web-connecting devices. This will ensure your advantage as studies reveal that more and more people are opting to get their information from the internet using their smartphones and tablet PCs. One conducted in 2014 states that in the US alone, 55% of Internet usage comes through mobile devices. As for the whole world combined, it’s 27%.
2. Use visual story-telling and bullet presentations.
Basically, netizens prefer these since they’re easy on the eyes. To prove this claim, some studies have been done to reveal that internet users spend 100% more time on webpages with videos on them. Also, web pages with infographics increase traffic by 12%. Meanwhile, bullet lists outperform other types of lists by 15%.
3. Always post high quality content that delivers value to your target audience.
Use catchy titles (people’s initial judgment of content is based on the title or headline used) and make sure that your content body is absolutely flawless in its presentation of information. Make sure the quality of the content you use is consistent with the high standards upheld by your operations.
4. Go for a clean and simple design.
Too many design components for your website can be visually confusing. Likewise, they can prevent webpages from loading and displaying quickly. To ensure the engagement of your website visitors, it’s imperative that your website loads completely in two seconds. If it takes longer than that, many of them will either choose to close the site or click on a different site. In a survey conducted, 40% of participants said that they will leave a website if it takes longer than three seconds to load.
5. Be consistent with posts or updates.
Nothing can snuff people’s interest like a business that’s inactive. It’s important to regularly give your audience something of value and to interact with them often.
6. Go social and use social proof.
People are known to spend an average of seven hours a day on social media sites. This means you cannot do without social media marketing. You can reach a bigger audience when you extend your marketing to Facebook, Twitter, Instagram, and LinkedIn. It’s also worth noting that likes, pins, “regrams,” retweets, and the number of social media friends or followers can increase the trustworthiness of your business. Social proof is highly effective in boosting brand image to your business’s advantage.
These tips may be simple, but they have been proven highly effective in boosting digital marketing performance.