Why Ignoring Your Business Reputation Online Can Kill You
Online sellers should take every measure to keep their business reputation if they want to maintain their profitability. They know that customers often check the reviews about the product and its seller before making a purchase. If you receive a bad review, your business is more likely to lose customers and sales.
We know that it takes a long time to build a reputation for your online business. It’s a shame to lose that hard-earned reputation because of bad reviews. This is due to internet’s power to transmit news about your product in a very short time. But if people will talk about your product online it better be positive ones. You need to keep an eye on several sections of your website.
Visitors and potential buyers get their impressions based on the content of your site. If they see everything is good, you have a good chance of making a sale. But it’s difficult to get hold of customers if they don’t like what your site contains. You need to thoroughly check your online store and remove the potential eyesores.
Read the Customer Reviews
You have control of your site, product, its description, and other related items. But there’s no way you can control what people say about your product. Customer reviews can either give your product a good or bad rating. If you get a negative review, work on it immediately and try to find out what happened. Ignoring it will give the impression that you don’t care and that will discourage potential buyers.
It’s important never to antagonize the one who sent the bad review. Instead, thank the sender and talk about seeking a solution to the issue. By doing so, you have the chance of salvaging the situation and putting a positive spin on it. Just the mere attempt of trying to resolve the situation tells them that you’re sincere.
Don’t Ignore Social Media Either
Online businesses normally rely on social media to advertise and market their products. Positive comments and reviews via social networks such as Facebook can drive up the sales of your product. The reverse is true; sales could go down if most of the comments about your product are negative. Just like in product reviews, you need to respond positively and try to provide solutions.
Managing Your Online Reputation
There’s no way to stop bad reviews and comments from popping up online. Even if you respond positively to all of them, it’s bound to have some negative effect on your business. Fortunately, there are ways to counter the bad comments. You should also keep asking positive feedback from satisfied customers and post them online.
Your online business reputation is important since it will drastically affect your sales and profitability. Over 90% of online shoppers report using reviews to make purchase decisions. Positive reviews can help you close more sales deal. On the other hand, bad reviews and comments can take a toll on your profits. Minimize the damage by responding positively to the negative reviews and offering solutions. You can also encourage satisfied customers to give positive feedback and post them thru various sites.
If Nothing Else, Do This
One of the most important things you must do is publish enough content and stake out enough digital real-estate to dominate the entire page 1 search results for you and your business’ name. All businesses need to publish and setup enough pages and other site listings to build in ranking pages to protect against the outside chance of one personal attack. Ranking pages and content you control over time will help protect against anything negative hitting page 1. This is just part of how a good SEO strategy is used for reputation management and control.