If You Aren’t Making Video You Are Dying
It might not sound so good for a business owner, but having a great product or service is not a guarantee of success anymore. Competition alone is sometimes making it harder to get yourself known among other similar brands.
Beyond that, the Internet has been both a great help and problem. While you could potentially connect to customers beyond your local reach, you also find your website buried among a whole lot of other sites, making it more vital to rank higher on results.
Even the behavior of the consumer has changed greatly. Some take more time to look around or do their research on various companies before making a choice. Still, they would not invest so much time on this step, so they look for snippets, reviews, or other general information on the company.
The solution is something catchy like a video because people will be more engaged and will remember more information in this format than when it is simply written down. Reading content is not just boring, it also cannot properly describe or show what your product looks like.
Added Benefits for The Customer:
- Expanded Reach
Providing customers with something they can watch instead of read can create such a huge impact on their decisions. In fact, main pages that have a video will get 5% more engagement. Businesses that use video ads can benefit from expanded reach on most ad platforms, with viewers sharing them or discovering them online.
- Bring To Life Customer Testimonials
Consumers like to buy things that have been recommended by others. By interviewing them for your video and releasing it, they are essentially promoting you and your brand for you. More than that, future customers who watch your new video might also be able to connect more emotionally when they see this testimonial on video.
- SEO Boost
Videos actually show up in 70% of the first 100 results, which is why using video will make your website more visible to your target market. More than that, visitors will end up spending more time on these pages than normal, especially when the video is a bit long.
- Increased Customer Satisfaction
While customers are not able to really see closely or test your product before buying it, you can still present them these products through video. The consumers are more likely to stay and listen about your product. They will also have clearer expectations of what they are buying.
- A Personal Connection with Consumers
Your brand and your products are more than just these vague concepts and items for your consumers if you include video. A video allows them to listen to a human being, to show them the careful production of your product, and build a personal connection with customers. In the end, this can also translate to conversions or sales.
There are just so many advantages to including video on your website that it is almost unheard of to leave it behind. While some companies might be put off by the cost, it can easily end up as increased sales. Video has evolved to be a huge and strong marketing tool, and companies who do not utilize this will eventually begin “dying” as their competitors outrank and engage the niche.